- Every brand identity project is different. Because of which, the individual deliverables must be fully understood before the designer can provide a quote. Here follows a number of items that clients are known to require in the course of brand identity creation or redesign.
Trademark
A company’s brandmark (or logo) is often the first visual association a potential customer will have with a brand. Consistent use of the mark across all on- and offline marketing materials boosts recognition rates, and, coupled with positive brand experience, helps generate repeat business, increase profits, and instil a sense of trust among audiences.
Stationery
Although email has largely replaced the traditional letterhead, and we don’t hand-out our business card as often as we once did, corporate stationery can still play a vital role in distinguishing an excellent product or service. With a little creativity and a touch of elegance, a letterhead, card, envelope, and compliment slip can add that extra touch of class to a brand’s communication.
Brand Manual
Guide that keeps all of your design on the straight and narrow. It's the document that shows you what your 'house fonts' are, which palette of colours best represent your business. And it shows everyone who designs for your business how to make sure that each piece of collateral look like it's come from the same company.
No easy task I can tell you!
Website
Should a client require the design/development of a website, it’s likely that a third party will be brought on board. Alternatively, web specialist recommendations can be made by the designer.
Favicon/social media avatar
These miniaturised icons, overlooked by many, can drive home a brand’s essence by showing others that attention is paid to even the smallest details.
Collateral
This could be a promotional brochure, an annual report, sales literature, a menu, whatever communicates the right message at exactly the right time to reach a customer.
Signage
A store-front, an office reception, wherever it appears, signage will identify, advertise, and tell a story.
Ephemera
Basically, anything disposable and used for a limited time-frame (e.g., paper cups, tote bags, pens or pencils).
For specific requirements, ask please
